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SOO KEE JEWELLERY February 2007
Awarded Singapore Superbrands Award 2004
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PAVILION KUALA LUMPUR
L U X I S T H E N E W M A N T R A The new look Soo Kee Jewellery shops created by Poole Associates in 2001 to 2003 feature a late 70's glamour expression. They are fully clad in fabric to soften the noise from the mall corridors. Exotic materials such as antiqued brass, Swarovski crystals, Balinese water buffalo, and Indian silk make up the warm and inviting interiors palette.
For 2006-2007 and beyond, we are making slight adjustments to this classic design adding Galaxy-gold marble, Jamaican Teak, custom ground mirrors and crystal pendants, optic fiber curtains and new circular glass showcases.
Each unit varies in response to site conditions and market demographics. Soo Kee Jewellery at Pavilion Kuala Lumpur will be the most luxurious outlet to date. Located along Bukit Bintang, this unit is just opposite another Poole Associates project : the award winning EEST restaurant at The Westin Hotel Kuala Lumpur.
Opening April 2007 3d renderings copyright Poole Associates Private Limited 2007 |
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Optic-Fiber strands for a backdrop to the front showcase displays, with another at the far end of the shop. An oddly placed structural column is clad in custom ground mirrors to resemble a stack of jewel encrusted bangles. |
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Crystal pendants with gold tassels lend an Asian touch to the space. Round glass central pylons mimic the column in shape, but lit from below with LED's they add a modern, futuristic aspect. |
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Red leather Ox chairs punctuate the rear of the shop, set against an optic-fiber curtain. |
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 Palm leaf mirror detail custom made for Soo Kee : 5,300 pcs cladding the column and private consultation area walls will take 8 craftsmen 3 months to produce. Below : Ox Chair in red leather and optic-fiber curtain.
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Soo Kee Jewellery, Brilliant Rose + Love & Co. outlets designed by Poole Associates 2001 to 2008
Soo Kee Clifford Center, Singapore Soo Kee Wisma Atria, Singapore Soo Kee Toh Payoh Central, Singapore Soo Kee Jurong Point, Singapore Soo Kee Lot 10, Kuala Lumpur Soo Kee Parkway Parade, Singapore Soo Kee Suntec City, Singapore Soo Kee Northpoint, Singapore Soo Kee Peoples Park, Singapore
Outlets in 2006 Soo Kee Plaza Singapura, Singapore Soo Kee Soho Central, Singapore Brilliant Rose, Bangsar Kuala Lumpur
Outlets in 2007 Brilliant Rose Vivo City, Singapore Soo Kee Pavilion, Kuala Lumpur Soo Kee Citilink Mall, Singapore Soo Kee Raffles City, Singapore Soo Kee Tampines Mall, Singapore
Outlets in 2008 Love & Co. Raffles City, Singapore Love & Co. Vivo City, Singapore Love & Co. The Gardens, Kuala Lumpur Soo Kee Hypermall, Borneo |
