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SOO KEE JEWELLERY July 2002
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WISMA ATRIA
G R A N D L U X The entire shop is constructed with an underlying ovoid shape to the walls - adding an element of softness, breaking away from the sterile, cold and hard look of the previous generation of shops. The new look begs one to linger, enjoy a tea and the tranquil music, while browsing the counters for that perfect dazzling gem. The left side of the shop is clad in ribs of gold fabric, pierced by a storage cabinet made from Brazilian Santos timber. Silk bouclé upholstered boudoir chairs are used for guests at the main diamond display counter. |
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At the far end of the shop, a small semi private area has been incorporated for intimate discussion. [wedding plans] This space is treated as a cocoon-room, clad in Brazilian Santos timber and Water Buffalo. A light fitting hovers over the leather clad desk, surrounded with Swarovski crystals. Images of Soo Kee customers in wedding gowns will be added to the walls. |
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The right side of the shop is clad in hand woven Egyptian cotton ribs - inset at the rear are 3 specialty vitrenes. Another bench display towards the front is placed for viewing while standing.
Awarded Singapore Superbrands Award 2004
Congratulations Soo Kee !
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Soo Kee Jewellery, Brilliant Rose + Love & Co. outlets designed by Poole Associates 2001 to 2008
Soo Kee Clifford Center, Singapore Soo Kee Wisma Atria, Singapore Soo Kee Toh Payoh Central, Singapore Soo Kee Jurong Point, Singapore Soo Kee Lot 10, Kuala Lumpur Soo Kee Parkway Parade, Singapore Soo Kee Suntec City, Singapore Soo Kee Northpoint, Singapore Soo Kee Peoples Park, Singapore
Outlets in 2006 Soo Kee Plaza Singapura, Singapore Soo Kee Soho Central, Singapore Brilliant Rose, Bangsar Kuala Lumpur
Outlets in 2007 Brilliant Rose Vivo City, Singapore Soo Kee Pavilion, Kuala Lumpur Soo Kee Citilink Mall, Singapore Soo Kee Raffles City, Singapore Soo Kee Tampines Mall, Singapore
Outlets in 2008 Love & Co. Raffles City, Singapore Love & Co. Vivo City, Singapore Love & Co. The Gardens, Kuala Lumpur Soo Kee Hypermall, Borneo |
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